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Event Details
Atlanta
New York
PR+MKTG Camp Seattle is a full day of HIGHLY INTERACTIVE discussions on the strategy behind social media -- complete with marshmallows and a virtual campfire.
PR+MKTG Camp Seattle will explore key issues facing PR and marketing professionals and help them identify challenges and take advantage of new business opportunities. The goal is to have you go back to your offices with solutions and fresh ways of thinking.
PR+MKTG Camp Seattle is recommended for PR, marketing and communications professionals at all levels from firms, companies, non-profits, government agencies, associations and educational institutions.
Our format avoids many of the conventions of a typical conference. There are NO panels or PowerPoint demonstrations. In the first part of each session, moderators ("camp counselors") are paired off in teams using scenarios based on case studies and real world experience. Their role is to guide smaller break out group discussions on a designated topic. In the second part of each session, the Camp reconvenes, and moderators present the findings of their break out group for the whole Camp to discuss.
KEY TAKEAWAYS
- A better understanding of the strategy and tools behind social media for PR and marketing
- A network of professionals built upon an intimate setting and interactive discussion
- A comprehensive summary of the day and discussion notes that you can share with clients and colleagues
AGENDA
8:00
AM - Registration
and Breakfast
9:00
AM – Impact:
Understanding how social media is reshaping traditional PR’s and marketing’s
principal roles and core competencies
In this
session, we examine the impact of social media on storytelling, relationship
building, branding, conversations and transactions.
Moderators:
- Renay San
Miguel - Reporter, King 5 TV
- Laura Porto Stockwell - Senior Director, Digital Strategy, Wongdoody Communications
- Patricia
Vaccarino – Managing Partner, Xanthus Communications
- Betsy
Aoki - Sr. Program/Product Manager, Social Media, Microsoft
- Brad
Nelson – Starbucks
- Monica
Guzman – News Gatherer, Seattle P-I,
- Maya
Bisineer - Founder, Memetales
- Elliot
Pesut - Campaign Management Specialist, Alaska Airlines
10:30
AM – Impact and
Strategy: Aligning PR and Marketing
In this session,
we explore how better alignment can improve outcomes. Discussions will
focus on identifying common disconnects between PR and marketing, integrating
account teams and defining performance metrics.
Moderators:
- Tom Biro
- Vice President, Allison & Partners
- Shannon
Paul - Online Communications Manager, PEAK6
- Colleen
Moffitt - Founding Partner, Communique PR
- Greg Shaw
- Director of Advocacy and Policy US Program, Bill and Melinda Gates
Foundation
- Buzz Bruggeman - Active Words
- Shauna
Causey - Communications/Community Relations Manager, Comcast
- Wade
Rockett - Digital Strategist, Weber Shandwick
- Matt Heinz - Principal, Heinz Marketing
12:00
Noon - Lunch
12:30 PM - Lunch Discussion: Jones Soda Market Audit Case Study
- Mike Spear - Brand Manager, Interactive/Ecommerce, Jones Soda
- Matt Rosenhaft - Principal, Social Gastronomy
1:15
PM – Execution:
Measuring Success
In this
session, we evaluate different tools used to measure success, looking at such
criteria as their accuracy, effectiveness, usefulness and cost.
Moderators:
- Xavier
Jimenez - Principal, Spring Creek Group
- Kenton
Olsen - Manager, Digital Media, Seattle Seahawks
- Jon
Winsell - Strategic Services Director, Emerge Partners
- Sean
O’Driscoll - Co-Founder and CEO, Ant’s Eye View
- Ben
Straley - CEO, Meteor Solutions
- Tac
Anderson - Social Media Director, Waggener Edstrom
- John Henry Giddings - Director West Region, PR Newswire
- Susan Dingethal - CEO, Dingethal & Associates
2:30
PM - Strategy
and Execution: Achieving Internal Buy in for Your Social Media Programs
In this
session, we focus on defining ROI and how PR and marketing can set realistic
expectations for achieving buy in from clients and management.
Moderators:
- Anne
Marshall - Director, Public Relations, Drugstore.com
- Scott
Porad - Cheezburger Network
- Kat
Tillman - Senior Account Supervisor, Edelman Digital
- Bill
Hankes - Vice President, Corporate Communications, RealNetworks
- Rod
Brooks – CMO, PEMCO Insurance
- Kevin
Pedraja - Vice President, Sterling Communications
- Jeff
Sandquist - Senior Director of Platform Evangelism, Microsoft
- Amy Bohutinsky - Vice President, Corporate Communications, Zillow
4:15 PM - Wrap Up
When & Where
Seattle Public Library Central Branch
1000 4th Avenue
Seattle,
98104
Wednesday, March 3, 2010 from 8:00 AM to 4:30 PM (PT)
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